The gesture was decided in protest against police violence against blacks. The image of the players knees quickly became viral, becoming pop icon of the protest. Within a few weeks, more players followed suit, while the presidential candidate Donald Trump asked the club owners of the NFL to dismiss anyone who had “dishonored” the American flag with a gesture of protest.
The Nike leaned Kaepernick, schierandolo as a testimonial in a campaign focused on civil rights and turning it into a global activist. From next season, however, Kaepernick and Reid remained without a team. The fact that no allowance was willing to take them, had driven the two stars of the 49ers to sue the NFL and thirty-two companies accused of paying players did their protest, a charge difficult to prove.